Sifer was formed in 2008 and was an idea built during the time Josh was at the Brighton Institute of Modern Music (BIMM).
At this time, the music industry was seeing some big changes. Spotify, Deezer, Napster and other streaming services were beginning to take control of how music is accessed / listened to. Bands were starting to see that the big record labels were no longer a necessity, but more an overall goal. Any and every artist now had a chance to be heard, but who really knew how to set themselves apart from the others, whilst remaining ‘DIY’. The market was becoming full, and breaking through was actually becoming harder.
Josh set out to try and break that, to offer what the record labels offered, while keeping a band’s “DIY” philosophy intact. And so Sifer Music was born. A business which made its name during Josh’s time at BIMM, but which did not stand still. Sifer Music reached out to those around the industry, to understand the changes that were happening and where things were going. Sifer Music offered a tailor made plan to every artist they worked with, by understanding where they needed help and assistance. Sifer Music’s management of these needs allowed the artists the time to do and manage what they really wanted. The plans offered a unique blend between what the artist wants, and what a conventional label would expect. Every aspect of each plan was sustainable as well, no big money was flashed around, just like any business should be.
Since 2008 there has been a great deal of change in the industry, and Sifer Music had to adapt. Now, in 2020 the business aims to provide a much more specialised range of services, where sustainability and the environment are at the forefront. And, despite dropping ‘Music’ from the branding, it still focusses primarily on the music industry (that is not to say that it doesn’t work in the realms outside too).
Sifer’s business now sees a lot more work with digital media and social management than it once did, as these have become fundamental tools for promoting an artist’s work.
Sifer is committed to making a difference in this world; from the artists it works with, and the services it provides, every decision is made with the best interests of all involved, but also with sustainability and the environment in the forefront.
As of 2020 the entire Sifer clothing range will come from organic sources, printed in the UK, and will use DPD’s carbon neutral performance to ensure the best delivery service is provided.