Sifer is about change, it’s a business that believes we have to work together to make changes to keep our planet alive. It’s about supporting artists, music industry professionals, venues and all kinds of organisations in the changes they dream to make. We believe that we must pause what we are doing and make the changes, no matter how small, before we can press play again. We believe we need to be green and be loud in everything we do. We are shouting to create a better future.
We are researching every day on how to turn artists music green, will sales really slump if CDs were no longer produced in place alternative rewards offered. Are records as cool as they seem? Are there better ways to travel around the country on tour than a gas-guzzling van (or two), and how can we make that a cheaper option. There must be merch solutions made with materials which wont cost the earth and the bank account. What about venues, how can we reduce the tonnes of waste produced every gig, not only in a recycling sense but better still reuse what they have where they can. The labels, the producers, the promoters, all the other organisations, can you say you are doing the best you can? If so please tell us so that we can learn from you, and if not still let us know so we can help you!
It’s not just physical, there’s so much to understand around the digital footprint of everyone, where are your servers based for your website? How far are the employees travelling just to get to work? How are they powered? Some times you think you are doing the right thing but actually digital footprint is a lot worse than you realise.
These are just some of the issues we know of, we are human and we are learning every single day. We have some solutions already and we are working towards many others. Come be part of the revolution!